The USPTO provides up-to-date, comprehensive guides and toolkits: Trademark basics | USPTO

The USPTO is a virtually 100% SELF-FUNDED AGENCY. So, it’s understandable that they are making an effort to help and prepare you to become a well-informed applicant. Well, it’s in their self-interest because they charge a flat fee for examining your application. Poorly prepared applications cost them more time and resource.

Making the application process easy and smooth is their primary goal. Please do not ignore what they say “basics”. They are basics in the sense that you MUST KNOW THEM before applying for registration to LEGALLY SECURE one of your most valuable assets, YOUR BRAND.